Twitter (now X) is the go-to platform for sharing short updates with your friends and followers. It’s also a top channel for customer service, with companies reporting a 19% increase in satisfaction after tweeting about their experience.
If you want to grow your business, it’s essential to track your X profile’s popularity. This blog will highlight some of the most important Twitter stats.
Engagement-Twitter
According to Twitter, the average engagement rate is 4.8 percent. This figure is based on the number of times a tweet appears to users in their timelines and search results. It also includes the number of times users interact with a tweet, including retweets, replies, follows, likes, and clicks on links, cards, hashtags, embedded media, username, or tweet expansion. This is a key indicator of how effective your Twitter strategy is.
Twitter has a wide demographic of users, but the most active users are 35 to 49 years old. This age group represents a large percentage of the Twitter user base and is largely educated. This demographic is more likely to use other social media platforms such as TikTok, Instagram, and Facebook.
The top tweets on Twitter are related to sports, with football being the most tweeted sport. Other popular tweets include celebrities and celebrity gossip, political events, and breaking news. During the pandemic, many people turned to Twitter for breaking news and to keep up with what was going on in their communities. More than half of people who get news on Twitter say it has increased how informed they feel.
Another interesting Twitter statistic is that people often mention brands on Twitter. This is a great way for businesses to gain exposure, and it can be a good way to boost customer loyalty. In addition, X users are very interested in customer service. In fact, Jack Dorsey says that companies using X to provide support have seen a 19% increase in customer satisfaction.
Retweets
Twitter users are incredibly engaged with the content they follow, and share information from their accounts to their friends and followers. Retweets are a great way to promote a post or website and increase your traffic. They also show that you’re knowledgeable about the topic and are interested in sharing it with others. Using the right hashtags is important to help your tweet get discovered.
Twitter’s daily user numbers have declined since Elon Musk shook up the platform in October 2022, but they appear to be recovering. The platform still has more active users than any other social network, including Instagram and Snapchat. In addition, it has the most diverse audience of any social media site.
Despite the decline in Twitter’s daily user numbers, most highly active Twitter users continue to use the platform regularly. However, their average number of tweets per month has fallen by about 25% since Musk’s acquisition of the company. In addition, the average number of followers for these users has increased slightly.
As of April 2024, 61% of X users are male and 39% female (those were the only two options presented). The site skews toward people who have a college degree and live in cities. Additionally, it has the largest percentage of users in the top 1% of income levels. In contrast, only 13% of Americans in the lowest 1% of income levels use the site.
Followers
While 90% of Americans say that they know what Twitter is, only a small percentage have an account. This is a surprising statistic, given that the app has such a widespread reach. It is one of the most popular social media platforms in America, and it has a huge following in other countries as well. This means that there is a big potential audience for businesses who use the platform for their marketing.
Most Twitter users use the platform to share news and entertainment. They are also interested in getting updates from their favorite brands. This is why some companies have dedicated accounts that share their latest updates. This is a great way to engage with your audience and boost your brand’s visibility.
However, the platform has a lot of problems. In the past year, many people have stopped using Twitter due to its problems with fake accounts and misinformation. In addition, Twitter’s new features have been used to share copyrighted videos and full-length neo-Nazi propaganda. These issues have discouraged some marketers from using Twitter as part of their digital marketing strategy.
Despite these challenges, Twitter continues to grow. As of November 2022, it had 225 million monetizable daily active users (DAUs). In the US, DAUs make up 18% of the global monetizable audience. This is a good sign for the company, but it will take some time before it can make money from advertising.
Ads
Twitter has a large audience, and it’s easy to use for small business advertising. It offers a variety of marketing opportunities and allows you to target specific audiences based on demographics, interests, or location. You can also test different ad formats, copy, and visuals to determine what works best for your business.
Twitter ad targeting options include automatic bids, target bids, and custom bids. With automatic bids, Twitter will optimize your campaign’s bidding based on your objectives and budget. This option is useful if you have limited time to manage your campaigns. Target bids allow you to set a maximum amount you’re willing to pay for each billable action. Custom bids let you select how much you’re willing to spend on each ad placement.
While Twitter is still popular, it has seen a decline in user numbers since the takeover by Elon Musk. According to app-monitoring company Sensor Tower, daily app users in America fell by 23% after Musk took control. Meanwhile, other social media platforms such as TikTok and Facebook saw a much smaller decrease in their user base.
In terms of demographics, Twitter is mostly used by young people and men. Around 60% of its user base is male, and a large proportion of users are college graduates. The site is less popular among those with high school or below, and only 17% of Americans in the lower income categories use it. This suggests that marketers focusing on the younger crowd may find it more effective to advertise on Twitter.
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