Facebook is one of the world’s most popular social media platforms. It’s used for everything from connecting with friends to launching marketing campaigns. In this article, we’ll take a look at some of the most important Facebook statistics. We’ll cover everything from number of users to the amount of time they spend on the platform.
1. The number of monthly active users-Facebook
As the largest social media platform in the world, Facebook continues to see growth both in its monthly and daily active users. As the platform has evolved over the years with new tools, algorithms and trends, its user base has continued to grow.
The majority of Facebook users are men, and the largest age demographic is between the ages of 25 and 34. Facebook also offers a variety of content types, from posts to live videos. Each type has its own unique audience and marketing opportunities.
2. The number of daily active users
Whether you’re looking to reach new customers or build brand awareness, Facebook is an essential marketing tool. These Facebook statistics aren’t just numbers — they provide a powerful compass that can guide your business toward meaningful engagement and lucrative growth.
According to Statista, the largest demographic on Facebook is adults ages 25-34. Males make up the majority of this group, though female users are increasing in popularity.
3. The number of monthly unique visitors
Despite the influx of hot social media platforms like TikTok and Instagram, Facebook (and its family of apps) remains as one of the top three most visited websites in the world. That’s no surprise, as the platform offers many benefits to its users.
Almost 70% of Facebook users access the site through both smartphones and desktop or laptop computers. Additionally, most Facebook pages have an average of 1.88 posts per day. This includes link posts, photos, and videos. This is an opportunity for marketers to reach their audience through a variety of formats.
4. The number of monthly unique mobile users
According to a study by DataReportal, about 2.25 billion people on mobile devices have access to Facebook. The platform is especially popular among American adults between the ages of 25 and 34.
However, Facebook’s teen user base has dropped from 71% in 2014-2015 to 33% today. This is due to new social media platforms that cater to younger audiences. Despite this, Facebook still has a loyal millennial audience. This makes it an attractive platform for marketers. Moreover, Facebook’s video content has high engagement rates. This type of content has the highest click-through rates.
5. The number of monthly unique desktop users
Facebook continues to be the most popular social media platform in the US, with around one-third of American consumers using it (DataReportal, 2022). The company is also the fourth most downloaded app on the Apple App Store.
While some analysts have argued that Facebook’s days are numbered, the social network is still an excellent marketing channel for many businesses. Understanding Facebook’s global user demographics is essential for effective advertising on the platform. This data can help you determine the best target audience for your campaigns. This statistic reveals that most Facebook users are between the ages of 25 and 34.
6. The number of monthly unique tablet users
With the rise of social apps like TikTok and Snapchat, Facebook has struggled to maintain its youthful appeal. However, users ages 25-34 make up the largest demographic on the platform.
The company’s self-service advertising tools show that women click on Facebook ads more often than men, although males in the 18 to 24 age range clicked on ads at a rate slightly higher than females.
More than half of Facebook users say they message brands or businesses, a great opportunity for marketers to connect with potential customers. Facebook also serves as a way for people to seek customer support.
7. The number of monthly unique mobile tablet users
In addition to Facebook’s mobile app, people can also access the platform on tablets. About 16.7% of monthly Facebook users use the site on both phones and tablets, demonstrating a flexible approach to social media interaction.
About half of all Facebook users say they use the platform to research brands and products (DataReportal, 2023). This is an impressive statistic that speaks well for the effectiveness of Facebook advertising. This is one of the reasons why Facebook is a popular choice for many marketers. Facebook allows marketers to target a specific audience with their ads.
8. The number of monthly unique desktop computer users
The number of monthly unique desktop computer users on Facebook has remained stable year-over-year, showing that the social media platform remains a valuable tool for marketers. The user base is diverse and is growing rapidly, making it important for brands to be aware of the demographics of the platform.
The largest population of Facebook users is in India, with 314.6 million people exchanging opinions on the platform. However, the platform is also popular in other countries, including the United States. The average Facebook user spends 19.6 hours a month on the site.
9. The number of monthly unique laptop users
Facebook is one of the world’s most popular websites. It ranks third after Google and YouTube.
Facebook users spend an average of 19.6 hours a month on the site. In the US, three in four adults use the platform.
According to Facebook’s own data, women are more likely than men to click on ads on the platform. This is largely because they tend to visit the site more often. The platform’s Marketplace is used by 800 million people worldwide each month. That’s a lot of potential customers for businesses.
10. The number of monthly unique desktop computer users
Despite the rise of newer social media apps such as TikTok, Facebook remains one of the most popular sites on the internet. As of January 2023, the site had a global user base of over 2 billion monthly active users.
Most of these users access the platform on mobile devices. In fact, over 98 percent of Facebook users use the site on mobile devices. This includes smartphones, tablets and desktop computers. Watching videos is the third most common activity on the site. The platform also sees strong usage among women and men.
